SEO & Content Specialist

SEO & Content Specialist at GameJadoo

Background

The SEO & Content Specialist came to GameJadoo from a background in content strategy and editorial SEO — the discipline of matching search intent to well-written editorial content. Before this role, the Specialist worked on content strategy for publications and product companies, focusing on the intersection of "what do readers actually want to know" and "what can we write about honestly".

That background matters because SEO done poorly — keyword-stuffed articles, thin content optimized for crawlers rather than readers, clickbait headlines that fail to deliver on their promises — is one of the primary complaints readers have about the modern web. GameJadoo tries hard to sit on the other side of that line, and the Specialist is the person primarily responsible for keeping us there.

Areas of expertise

The SEO & Content Specialist specifically owns editorial responsibility for:

• Topic research — identifying the questions players actually type into search engines about browser games.
• Editorial calendar input — proposing new articles based on genuine reader search intent, not just SEO opportunity.
• Pillar page architecture — designing the structure of long-form "best of" hub pages so they are usable to both readers and search engines.
• Internal linking strategy — keeping our blog, category hubs, and game pages connected in ways that help readers find what they need.
• The "games like…" series — comparison articles that answer one of the top three questions our readers ask.
• Structured data — ensuring our schema.org markup is accurate and useful for search engines and AI assistants.

Working philosophy

The Specialist's working philosophy: "The best SEO is genuinely useful content — in that order." That is, if you write an article that genuinely helps the reader, the SEO takes care of itself over time. If you write an article optimized for SEO without genuine value, the search engine will eventually catch up and demote you.

In practice this means the Specialist's topic recommendations get filtered by a simple test: "If we did the research and wrote an honest article about this, would a reader actually thank us for it?" If yes, it goes on the editorial calendar. If it would only exist to rank for a specific keyword phrase without adding real value, it gets rejected — even if the keyword phrase has traffic.

That standard costs us traffic in the short term. It buys us reader trust in the long term. That trade-off is deliberate.

The "games like…" comparison series

One of the most reader-focused pieces of content the Specialist has built at GameJadoo is the "games like…" comparison series. The insight behind the series is simple: when someone loves a specific game (Snake, Tetris, 2048, Wordle), they want to find other games that feel like it. Aggregator sites answer that question badly by listing games from the same category. A useful answer requires understanding what makes the original game feel the way it does and then finding other games that share those specific properties.

The series pairs each anchor game with 8–12 hand-picked alternatives that share its core appeal: not just its category, but its specific "why it works" properties. Snake's successor list, for instance, isn't about other snake games — it's about other games with a growing-difficulty loop where success creates the obstacle course. That is a meaningfully different (and more useful) answer than category matching.

Structural work on the site

Beyond individual articles, the Specialist owns the structural work that keeps GameJadoo navigable:

• Category page structure — the pattern that every category page follows for consistency across arcade, puzzle, board, action, shooter, skill, word and sports.
• Pillar page templates — the "best of" list format used across our long-form pillar articles.
• Internal link discipline — the rules for when and how articles link to other articles, category hubs, and game pages. Overly aggressive internal linking is a common modern-web mistake; the Specialist keeps our approach restrained.
• Structured data audit — ensuring our schema.org markup accurately describes each page and each article.

Published work on GameJadoo

Representative work by the SEO & Content Specialist:

• Games Like Snake — the anchor of the comparison series, updated quarterly.
• Games Like 2048 — merge and tile-combining alternatives.
• Games Like Bubble Shooter — colour-matching alternatives.
• Best Free Games for Short Breaks (5 Minutes) — pillar list built for a specific reader use-case.
• Best 2 Player Games Online — hot-seat multiplayer pillar list.

Learn more

• Meet the full editorial team
• Editorial guidelines
• Content standards
• How we review games

To pitch a comparison article or suggest a topic the site is missing, email gamejadoo100@gmail.com with "Content" in the subject line.