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Topic research, pillar-page structure and internal linking at GameJadoo.
The Content & Structure function is responsible for the shape of the site itself — which topics get written about, how pillar pages are structured, how the blog, category hubs and game pages connect to each other. The working belief is that useful content is what deserves an audience, and that clean structure is what helps a reader find it.
The working principle is simple: the best structure is genuinely useful content, in that order. Articles that only exist to rank for a keyword phrase — without adding real value for the reader — are not proposed to the editorial calendar. If the resulting article would not be something a reader would thank us for, it does not get scheduled, even if the keyword phrase has traffic.
To pitch a comparison article or suggest a topic missing from the site, email gamejadoo100@gmail.com with "Content" in the subject line.